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“Content is the atomic particle of all digital marketing.” – Rebecca Lieb.
Newsletters, once considered a relic of the pre-digital age, have made a surprising comeback. Today, they’re a billion-dollar industry. But how did this happen?
Let’s crunch some numbers.
The average ROI for email marketing is a staggering 4200%. That’s $42 for every dollar spent. It’s no wonder businesses are flocking to newsletters.
But it’s not just about the money. Newsletters are about building relationships. According to a recent survey, 81% of businesses attribute their customer retention rates to their email newsletters.
And let’s not forget about the power of segmentation. Businesses that use segmented campaigns note as much as a 760% increase in revenue.
Now, let’s talk about the big players. Substack, a platform for individual creators to send digital newsletters, reported earnings of $20 million in its first year. And it’s not alone. Revue, in 2021 was acquired by Twitter, has also seen significant growth.
So, is the newsletter industry really worth $1 billion? The numbers don’t lie.
But here’s the real question: Are you ready to get a piece of that billion-dollar pie?
In the words of Bill Gates, “Content is king.”
