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How to Build a Newsletter Side Hustle

How to launch a successful newsletter side hustle, tapping into lucrative markets with a low-cost platform, and own your audience for big rewards.

Photo by Anthony Young / Unsplash

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Starting a newsletter business isn't just for the tech-savvy or the marketing gurus; it's for anyone with a knack for sharing stories, insights, or information that people care about. Thanks to platforms like, the game has changed. It's no longer about shelling out a ton of cash just to get your foot in the door. You can start small, grow fast, and maybe, just maybe, hit that sweet spot where your newsletter turns into your main gig.

Let's talk about how this all got more accessible. Back in the day, you needed deep pockets just to think about launching a newsletter. Platforms would eat into your budget faster than you could say "subscribe." Enter Beehiiv, slashing costs and making it a no-brainer for anyone itching to jump into the newsletter pool. The success stories? They're real., a crypto newsletter, hit $1 million ARR within a year, and that's just the beginning. Now, AI-themed newsletters are popping up left and right, mirroring MilkRoad's success.

But why newsletters, you ask? Well, it's all about owning your audience. Unlike social media, where you're at the mercy of ever-changing algorithms, email lists are yours and yours alone. This not only gives you control but also amps up the value of your business. Imagine having a list of 250,000 engaged subscribers. In the newsletter world, that's a golden ticket, potentially worth over a million dollars. Try comparing that to the resale value of a similarly sized YouTube channel or Instagram page. There's no contest.

The Real Deal on Monetization

Creating a newsletter isn't just about sharing your passion; it's about tapping into a market eager for content and willing to pay for it. Here's the skinny on which industries are killing it in the newsletter game:

  • Personal Finance and Investing: Everyone wants to know how to make their money work harder. Deliver actionable insights and watch your subscriber list (and revenue) grow.
  • Technology: It's a fast-paced world. Help people keep up with the latest in AI, blockchain, or software development, and you've got a captive audience.
  • Health and Wellness: With health being top of mind for many, there's a huge appetite for advice and insights on living better.
  • Entrepreneurship and Business Strategy: Business folks love learning from others' successes (and failures). Share strategies and stories that inspire, and they'll be all ears.
  • Digital Marketing and SEO: This industry never sleeps. Stay ahead of the trends, and businesses will pay top dollar for your insights.
  • Real Estate: Whether it's investment strategies or market trends, real estate enthusiasts are always on the lookout for valuable information.

So, What's the Catch?

Honestly? It's not all smooth sailing. Building a newsletter business requires grit, consistency, and a knack for engaging your audience. But for those willing to put in the work, the rewards can be substantial. You're not just building a business; you're creating a community. And in today's world, that's a powerful thing.

So, here's the million-dollar question: What's stopping you from starting your newsletter today?