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How Did My Experience Improve My Business by 30%?

Learn how prioritizing customer experience can boost your business by 30%. Get the latest on newsletter trends, copywriting hacks, and marketing insights to supercharge your business.

Better Quality Output

Table of Contents

because sometimes the best lessons come from epic face-plants

Question of the Day: How Did My Experience Improve My Business by 30%?

  • I learned that when you prioritize customer experience a 30% average revenue increases.
  • • I learned that experience-driven businesses have 1.6x higher customer satisfaction rates and 1.9x higher average order value
  • • I learned that by focusing on customer experience can lead to 5-10% revenue gains and 15-25% cost reductions within 2-3 years

Headline News

LinkedIn Introduces AI-Powered Writing Suggestions for Newsletters

LinkedIn just rolled out a new AI feature to help creators write more engaging newsletters.

The tool offers suggestions for headlines, introductions, and even content ideas based on your professional profile and audience interests.

It's stirring up debate about the role of AI in content creation and whether it'll make newsletters more generic or help creators break through writer's block.

Deep Dive

The Power of User-Generated Content in Newsletters

User-generated content (UGC) is becoming a game-changer for newsletters. According to a recent report by HubSpot, newsletters that incorporate UGC see a 28% higher engagement rate compared to those that don't.

Here's why UGC is so effective:

  • Authenticity: Readers trust content created by their peers more than branded content.
  • Engagement: UGC encourages interaction and makes readers feel part of a community.
  • Cost-effective: It reduces the need for constant content creation by the newsletter team.

To take advantage of UGC, consider running contests, featuring reader stories, or encouraging subscribers to submit questions and feedback. 

Stop Obsessing Over Open Rates

Everyone's fixated on open rates, but they're becoming an increasingly unreliable metric. With Apple's Mail Privacy Protection and similar features, many opens are now being falsely reported.

Instead, focus on:

  • Click-through rates: Shows actual engagement with your content
  • Reply rates: Indicates how much your content resonates
  • Sharing: Tracks how often your content gets forwarded
  • Revenue: The ultimate measure of your newsletter's success

Myth vs. Reality

Myth: You need to publish weekly to be successful

Reality: Quality trumps quantity.

The Newsletter Economy Report 2024 shows that newsletters publishing bi-weekly or monthly often have higher engagement rates and lower unsubscribe rates than weekly ones.

It's about consistency and value, not frequency.

Reader's Voice

"I'm worried about the new data privacy laws. How will they affect my newsletter strategy?" - Mark T.

Great question, Mark! The landscape is changing, but it's not all doom and gloom. Focus on building first-party data through surveys, quizzes, and direct interactions with your audience. This not only keeps you compliant but also helps you create more targeted, valuable content for your readers.

Disrupt the Status Quo

Your mission: For your next issue, write your entire newsletter as if you're explaining your topic to a 10-year-old.

Simplify your language, use analogies, and break down complex ideas.

You might be surprised at how much your adult readers appreciate the clarity!

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