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Have you ever seen those newsletters that just blow up online? They're everywhere on social media, and everyone can't stop talking about them, and every marketer wishes they could pull that off. Well, guess what? You can get your newsletter from zero to hero too. Okay that was really lame but you get where Im going.
Here’s a no-nonsense, 5-minute guide to making your newsletter stand out:
Content That Grabs ‘Em by the Eyeballs:
Let’s get real: your content has to pop. No more boring summaries or yawn-inducing advice. You want stuff that sticks.
Like:
Real Talk Example:
The Hustle’s email "You're Not Lazy, You're Overwhelmed" was a hit. Why? It was super relatable, talking about how being unproductive is normal, and it gave hands-on advice. Over 100,000 shares? Yeah, it was a big deal.
- Think Different: Shake things up. Offer a new angle on old topics, or jump into stuff nobody's talking about.
- Get 'Em in the Feels: Make your readers laugh, tear up, or sit in awe. Speak to their deepest wishes or fears. Get personal.
- Be the Helpful Friend: Give them tips and tricks they can actually use. Make your advice practical and doable. Remember to get to the point!
Make Sharing a No-Brainer:
Great content needs an easy road to fame.
Here’s how:
Real Talk Example:
Buzzfeed's "23 Things That Will Make You Say 'Same'" quizzes were genius. They had these ready-to-tweet funny results that made sharing as easy as pie. Boom – viral!
- Clear CTAs: Tell your readers straight up: share this, comment on that.
- Social Media Buttons: Plaster those share buttons where they can’t miss ‘em.
- Snappy Snippets: Create tweet-worthy quotes or eye-catching images that beg to be shared.
Build a Fan Club:
Going viral isn't a one-hit wonder. You gotta keep the conversation going.
Here’s how:
Real Talk Example:
Marie Forleo’s "B-School" isn't just a course. She’s all over the community, answering questions, sharing success stories. It’s like a big, happy family that everyone wants to be a part of.
- Chat with Your Readers: Show them you’re not just a name in their inbox. Answer their comments, join the discussion.
- Fun and Games: Who doesn’t love a good contest or giveaway? Get them involved.
- Shine a Spotlight: Share stories about how your content’s making a difference in their lives. It builds trust and loyalty.
Virality's not about chasing the latest trend.
It's about connecting with your readers in a real way. Focus on killer content, make sharing simple, and build a community that sticks around.
