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“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman.
Email newsletters are far from dead. In fact, they’re thriving. But here’s the kicker: the average open rate for newsletters is a mere 21.33%. That’s right, less than a quarter of your subscribers are actually opening your emails.
But what if you could increase that by 20%?
Sounds like a dream, right? But it’s not as far-fetched as you might think.
Let’s jump into the data.
According to a recent study, personalized email campaigns improve click-through rates by an average of 14% and conversions by 10%. That’s a significant boost! And guess what? It’s not just about adding the subscriber’s name in the subject line. It’s about delivering relevant content that resonates with them.
Now, let’s talk about mobile optimization. A staggering 46% of all email opens occur on mobile devices. Yet, many newsletters are still not optimized for mobile viewing. By simply ensuring your newsletter is mobile-friendly, you could see a significant uptick in your open rates.
But it’s not just about the open rates. It’s about the bottom line. Businesses have reported a whopping 760% increase in revenue from segmented campaigns. Yes, you read that right. Segmentation is not just a buzzword. It’s a revenue changer.
And let’s not forget about the power of A/B testing. By testing different subject lines, email formats, and send times, businesses have seen a 37% increase in email open rates.
Remember, every email sent is an opportunity to connect with your subscribers.
Make it count!
In the words of Seth Godin, “Why waste a sentence saying nothing?”
